A PwC Advisor with 40 Years of Experience Breaks Down What Went Wrong — and Where Smart Money Is Moving Now
Published: April 2026 | Reading time: ~12 min
By Oleg Kurchenko, CEO of Binaryx, with field due diligence by Andrii, Head of Due Diligence. Interview filmed on Sunset Road, Denpasar, March 14, 2026.
Quick Summary: Bali real estate in 2026 is in a softening period — not a collapse. Hotel occupancy averaged 73.2% in 2025 (down 2.5% YoY), villa construction surged 27% in 2024 driving oversupply, and Wayan Koster's September 2025 moratorium has tightened new development. Realistic rental yields for budget and mid-tier properties now cluster in the 6-9% range, not the 20% pitch deck number. Ross Woods (40+ years institutional real estate, ex-Horwath HTL partner, ex-PwC, ex-Prudential) sees 2-3 years to recovery and identifies Ubud and Uluwatu as the strongest forward-looking micro-markets. The opportunity exists for investors with 10-year horizons who quantify downside, demand transparency, and pick the right area.
FIELD NOTE — Sunset Road, Denpasar | March 14, 2026
We flew to Bali to interview Ross Woods in person. Andrii spent two days driving the south-coast belt (Canggu, Seminyak, Uluwatu) before the recording. His DD log: 14 active construction cranes within 1 km of Ross's office, 6 visibly stalled projects (no workers on site for 3+ days), 4 properties advertising "20% projected returns" with no occupancy data publicly disclosed, and 3 villas listed at 30-40% below their 2023 peak ask. The full interview ran 3 hours 12 minutes. This article covers the first hour.
Thousands of investors bought villas in Bali expecting 20% annual returns. Today, many of them cannot fill a single weekend. So what does the Bali real estate 2026 picture actually look like, and should you still be looking at the island?
We flew to Sunset Road to ask someone who has been watching this market longer than most of us have been alive.
Ross Woods has spent 40+ years in institutional real estate. He was a partner at Horwath HTL, the hospitality arm of Horwath International, with responsibility for advisory work across Australia, New Zealand, and Southeast Asia. After that, he managed hotel portfolios for Prudential Real Estate Investors in North America, then advised at PricewaterhouseCoopers in New York. He also taught Statistical Methods in Hospitality & Tourism, Hotel Investment Analysis, and Financial Markets as Adjunct Professor at New York University. Today he runs portfolios and consults for wealth-management and private-equity funds operating in Indonesia. His first visit to Bali was in 1972, when the island received just 78,000 foreign visitors for the entire year.
He talks about the math behind a Bali deal, not the marketing.
"I have been investing in businesses over 15 years, and in real estate I've learned one rule the hard way: what the crowd is buying today, the market will punish tomorrow."
— Oleg, CEO of Binaryx
The 20% Illusion: Why Bali Villa Investment Returns Mislead Buyers
Ross is blunt about the core problem. Most retail investors treat a projected return as a promise.
When a developer says "20% ROI," that number is what statisticians call a point estimate, a single number that pretends certainty where none exists. You might do better. You might do a lot worse. The number itself tells you nothing about the odds of either. This is the first principle of real estate risk analysis, and it is the one most retail buyers skip.
"If I see people buying investments on a 20% rate of return, I feel like saying to them — wow, you've got a great appetite for risk."
— Ross Woods
Almost nobody asks the follow-up question: what is the probability I will earn less than 20%? And further: what is the probability I will earn less than 10%?
Compare that to how the big money thinks about the same deal. When a family office in Hong Kong or Singapore invests offshore in Indonesia, they call it an opportunistic play. They expect 18-20%+ IRR precisely because they know it is risky: currency exposure, political uncertainty, construction delays, opaque management. They demand higher returns because the risk is higher. No illusions.
Now picture the retail investor buying a single villa off-plan through an Instagram agent. They are taking on more risk than the family office (less diversification, less legal protection, less due diligence) while expecting the same or higher returns. That gap between actual risk and perceived risk is where people lose money.
"If someone talks to me about risk, the questions I ask are: what is the probability you're going to earn less than 18%? What's the probability it's going to be less than 10%? At least they've started to understand the spread."
— Ross Woods
If someone is selling you a deal and they can describe the upside in detail but go vague when you ask about the downside, that is not real estate risk analysis. That is a sales pitch.
Bali Property Market Correction: Three Reasons It Happened
We asked Ross to break it down simply, "one, two, three", and he did.
Oversupply. The post-COVID capital infusion of 2022-2024 flooded Bali with new villa inventory. Industry data shows the number of short-term rental listings outpaced international visitor growth between 2023 and 2025. Villa construction surged 27% in 2024 alone, and is expected to slow to ~12% in 2026 (and ~10% in 2027). Supply grew faster than demand could absorb.
Quality divergence. A hot market attracts everyone, including developers building their first property. The result: wildly inconsistent product quality, and buyers who cannot tell the difference until the first renovation bill arrives.
"When you've got a hot market, a lot of people will become involved — inexperienced, very experienced. And I think you're seeing a wash up between a lot of villas that probably aren't as well-developed as they could be."
— Ross Woods
Regulatory tightening. Following devastating floods in September 2025, Bali Governor Wayan Koster announced regulations prohibiting new hotel and villa construction on productive agricultural land, with moratoriums on new development across tourism-saturated regions including Badung (which encompasses Canggu and Seminyak), Gianyar (Ubud), Denpasar, and Tabanan. This is healthy long-term, but creates short-term uncertainty.
"There's been a lot of illegality. Some people probably did that consciously and others were mistaken, and I think the government is attempting to come to terms with all of those issues."
— Ross Woods
Too much supply, inconsistent quality, tighter rules. If you have seen any real estate cycle anywhere in the world, this looks familiar. It is the market catching up with reality. (For a deeper look at the most common pitfalls, see our breakdown of six traps Bali property investors fall for.)
Bali Rental Yields: What "Stabilized Income" Actually Means
This is where Ross said something that probably explains 80% of investor frustration in Bali right now. He calls it stabilized income streams, and if you have not heard of this concept, most retail investors haven't either. But every institutional proforma is built on it.
When a developer projects "70% occupancy at $500 per night," they are describing a stabilized average over the entire ownership period. Not year one. Not the first season. The entire hold period. That is how Bali rental yields actually work in practice, even when the marketing brochure says otherwise.
"Sometimes you'll do better, sometimes you'll do worse. Welcome to the world of stabilized income streams."
— Ross Woods
The numbers back this up. According to Colliers Q3 2025, Bali's overall hotel occupancy averaged 73.2% in 2025, easing 2.5% from 2024's elevated levels. Budget and mid-tier properties felt the squeeze most, exactly the segments where most retail investors are positioned. Realistic Bali rental yields for those segments now cluster in the 6-9% range, not the 20% number that dominated 2023 marketing.
So 50% of the time, your performance will be below the proforma. That is not a failure. That is how averages work, by definition.
Ross also flags a trap specific to fractional ownership: sinking fund underestimation. Most co-ownership models set aside too little for future capital expenditure. The result, inevitably, is a cash call and a lot of unhappy co-owners.
"That's the issue I have with a lot of fractional interests and timeshares — normally the sinking fund is less than what will be needed."
— Ross Woods
This is exactly why the structure behind any fractional real estate investing matters as much as the property itself. If each property operates as an independent legal entity, with transparent reserves, audited financials, and fees disclosed upfront, the cash call trap disappears.
At Binaryx, every property in our fractional real estate investing model operates under its own US-law legal structure with independently audited reporting. That does not make the market risk go away. It removes the structural opacity that burns most retail investors in Bali.
Bali Real Estate Cycle in 2026: Where the Market Sits Right Now
Ross does not hedge on this one. Every real estate market goes through cycles. No exceptions. What changes is how deep the dip goes, how long it lasts, and whether you bought before or after the turn.
When Ross ran hotel portfolios at Prudential in the US, his team split the real estate cycle into 16 segments, each with a different playbook. That is the level of precision that serious institutional money operates at.
Where is Bali now? Firmly in a softening period, a shift from the climate and demographic tailwinds we tracked in 2025. Hotel demand fell 6.71% year-on-year in Q4 2025 per Colliers Indonesia. Tourist arrivals grew to 6.95 million in 2025, up 9.7% from 2024 per BPS Bali, but occupancy still declined because supply grew even faster.
"I think we're in a softening period now. It'll be two or three years before we get back to potentially the highs of the last few years. But that's absolutely okay."
— Ross Woods
Ross is not panicking, and he thinks you should not be either, provided your timeline is long enough.
A worked example with explicit downside (forward-looking estimates, expert opinion only, see disclaimer): A villa you buy for $200,000 today might trade at $170,000-$180,000 over the next year (base case, 10-15% drawdown). A stress case, where the Middle East flight disruption persists into 2027 and Vietnam continues to absorb regional tourism, could see the same villa hit $150,000-$160,000 (20-25% drawdown). Hold for 10 years and history suggests the property could be worth considerably more by exit, but that history is not a guarantee, and a stress-tested case has to include the possibility that it isn't.
"Problems for some people are opportunities for others."
— Ross Woods
There is also the Middle East situation, which is already hitting bookings hard. Bali is losing an estimated 800 international visitors per day due to flight disruptions per Governor Wayan Koster. Indonesia has lost approximately 60,000 foreign tourists so far. But Bali has bounced back from worse: after two years of COVID lockdowns, 2024 turned out to be the island's strongest year. When the disruption passes, demand tends to snap back.
Where to Buy Property in Bali in 2026: Micro-Markets and Transparency
People say "I'm investing in Bali" as if it is one market. It is not. Sanur, Canggu, Seminyak, Ubud, Uluwatu, Nusa Dua, each runs on its own dynamics and moves at its own pace.
Ross identifies Ubud and Uluwatu as the localities with the most forward-looking potential. (For a location-by-location comparison, see our guide to the best areas in Bali for property investment.) The demand mix has shifted from 3-5 bedroom luxury villas toward one and two-bedroom units. There are simply more buyers at lower price points.
A counterintuitive insight: Bali is underpriced. According to Ross's analysis, the average hotel rate is roughly 35% lower in real dollars than in 2008. Meanwhile, Colliers Q3 2025 data shows average ADR at USD 176, with luxury outperforming but midscale catching up fast (+35% RevPAR YoY).
On the competition front, the pipeline numbers are striking. According to Lodging Econometrics, Vietnam now has 248 projects with 91,003 rooms in its hotel pipeline, while Indonesia sits at 177 projects with 30,106 rooms. Five years ago, the gap was much smaller. This single statistic frames the Indonesia property investment opportunity better than any marketing deck.
"A dollar that goes into the pocket of someone in Vietnam is a dollar that's not coming into Indonesia."
— Ross Woods
Indonesia still holds cards no competitor can copy. The WEF Travel & Tourism Development Index 2024 ranks Indonesia 22nd globally (up from 36th in 2019), second in ASEAN only to Singapore, with top marks in price competitiveness and natural resources.
How Andrii's team validates a Bali deal
Before any Bali property reaches our platform, our DD lead Andrii runs an on-the-ground check. For the March 2026 trip, that meant 14 site visits, 22 hours of interviews with notaries and land-rights advisors, a CPI-adjusted comp analysis against 6 sibling properties, and a construction-stage photo log time-stamped on-site. If the numbers in a developer's pitch deck do not reconcile with the photo evidence and the local market comps, the property does not list. Of the 14 sites visited in March, 9 passed the comp reconciliation; 3 are in second-pass review; 2 were declined.
The Transparency Problem
Ross keeps coming back to one word: transparency. In a healthy market, buyers and sellers have access to roughly the same information. In Bali, that is not the case.
"In efficient markets, both buyers and sellers have almost similar information. But in markets where there isn't that sort of transparency, people have dissimilar information — that creates a lot more friction."
— Ross Woods
Ross does not dance around the corruption issue. He says it exists and in some areas it is endemic. His advice: work with people who have been around long enough to have a track record you can actually verify.
This is where blockchain-based ownership stops being theoretical. When ownership lives on-chain, you can verify it yourself. Fees are written into the code. Cash flow distributions follow rules, not phone calls. The deal becomes much harder for anyone to manipulate.
If you already know on-chain verification from the crypto world, think of tokenized real estate as that same trust model applied to physical assets. If you do not, think of it as replacing the handshake-and-notary model with a public audit trail. Tokenized real estate is the operational layer. Transparent due diligence is what makes it usable.
Expert Advice for Bali Real Estate Investors in 2026
We asked Ross to wrap it up with three pieces of advice for someone looking at Bali right now.
First: check your emotions at the door. Before you look at a single listing, ask yourself: will I use this property more than 4 weeks per year? Am I okay if it never generates a positive return? Would I still buy it if rental income was zero? If yes, that is a lifestyle purchase. If no, the decision should be driven by numbers, not by how the infinity pool looks at sunset.
Second: seek professional counsel. Bali has a solid pool of experienced professionals: notaries, lawyers, accountants, engineers. But you have to find them yourself. If you are using the notary your developer recommended, that is not independent counsel. (If you are buying as a foreigner, start with our complete guide to buying Bali real estate as a foreign investor.)
Third: take the long view. Write it down. How long are you holding? Rental income or price appreciation? How bad can a bad year be before you panic? People who answer these questions before they buy tend to do well. People who figure it out after their first bad quarter tend to sell at exactly the wrong time.
"Prepare an investment strategy — commit that structure to paper and work through it."
— Ross Woods
Frequently Asked Questions
Are 20% returns realistic on Bali real estate in 2026?
No. According to Ross Woods, projecting a 20% return on a Bali villa is treating a point estimate as a promise. The institutional benchmark for offshore Indonesia is 18-20% IRR, but that is an opportunistic return that already prices in significant risk (currency, political, construction). A retail buyer taking on more risk than a family office should not expect the same or higher returns. Realistic Bali rental yields for budget and mid-tier properties now sit in the 6-9% range.
Why did Bali rental yields drop in 2025?
Three causes: oversupply (villa construction surged 27% in 2024), quality divergence (inexperienced developers entered a hot market), and regulatory tightening (Bali Governor moratoriums on new hotel and villa construction in tourism-saturated regions). Bali rental yields for the budget and mid-tier segments where most retail investors sit now cluster in the 6-9% range, down from the 12-18% advertised through 2023.
What is "stabilized income" in real estate?
Stabilized income is the long-term average performance of a property over its entire hold period, not year one. When a developer projects "70% occupancy," they mean 70% averaged across the hold period. Roughly 50% of the time the actual figure will be below the proforma. The remaining 50% it will be above. Institutional proformas are built on this concept; most retail Bali villa pitches are not.
How does fractional real estate investing compare to buying a Bali villa outright?
Fractional real estate investing splits ownership of a single property across multiple investors, each holding a fraction. Lower entry cost (Binaryx starts at $500), no single-buyer concentration risk, and (in transparent structures) no cash-call surprise. Risk: if the structure underestimates the sinking fund, all co-owners absorb the gap. Independent legal entity per property and audited reserves is the structural fix.
Is Bali real estate still a good investment in 2026?
For an investor with a 10-year horizon who can quantify downside risk and pick the right micro-market, yes. For someone expecting 20% returns from a single off-plan villa marketed on Instagram, no. The next 2-3 years are likely a softening period per Ross. Enter when the cycle is correcting; exit when the cycle peaks. Most retail buyers do the opposite.
What is tokenized real estate?
Tokenized real estate is a real property whose ownership is recorded on a public blockchain. Each token represents a fractional claim on the underlying asset. Cash flow distributions, fee schedules, and ownership transfers are encoded as smart contracts rather than negotiated through intermediaries. The benefit: you can verify ownership and cash flow yourself instead of trusting a marketing deck. Binaryx uses tokenized real estate on Polygon under a Wyoming DAO LLC structure.
Where to invest in Bali in 2026?
Ross identifies Ubud and Uluwatu as the strongest forward-looking micro-markets. Sanur and Nusa Dua remain stable. Canggu is exposed to the moratorium. Demand has shifted from 3-5 bedroom luxury villas toward one and two-bedroom units. Beyond Bali, Lombok and Labuan Bajo are emerging as the next institutional frontiers in Indonesia property investment.
How long until the Bali real estate market recovers?
Ross's estimate: 2-3 years to return to recent highs. Forward-looking projection, expert opinion only, see disclaimer.
Is it a good time to buy property in Bali in 2026?
For investors with a 10-year horizon, yes — the current correction creates an entry point. Hotel rates are 35% below 2008 in real dollars, average ADR sits at $176 (Colliers Q3 2025), and Wayan Koster's September 2025 moratorium is tightening future supply. For short-term flips, no — the cycle is 2-3 years from recovery per Ross Woods. The right answer depends on your hold period, target micro-market (Ubud and Uluwatu rank highest forward-looking), and structural protection against cash-call surprises.
So — Should You Invest in Bali?
The easy-money phase is over. The market itself is not.
Indonesia is the third-largest country in Asia. Bali's culture is one of a kind. Hotel rates are 35% below where they were in 2008. The government is tightening regulation, painful now, healthy long-term. Ross thinks we are 2-3 years from recovery.
For investors willing to do the real estate risk analysis, understand the cycle, quantify the downside, pick the right micro-market, and hold for a decade, the next few years could be the Indonesia property investment entry point that institutional money is already looking for.
Ross is currently building cyclical models specifically for the Indonesian hotel and resort market. We will share his data as it comes out.
Until then: park emotion, get proper advice, think in decades.
Watch the full conversation with Ross Woods on YouTube, including his analysis of emerging Indonesian destinations, competitive dynamics with Vietnam and Thailand, and the Labuan Bajo opportunity he compares to Italy's Portofino.
→ Watch the Full Interview on YouTube
→ Browse current Bali properties on the Binaryx platform
Disclosures and Risk Notices
- RWA investment risk. Investments in real-world-asset (RWA) tokenized real estate carry market, operational, and liquidity risk. Token holders' ability to exit a position depends on secondary-market liquidity, which is not guaranteed. Capital is at risk, including the possibility of total loss of principal.
- Past performance. Past performance does not guarantee future results. Historical returns, occupancy rates, and price appreciation cited in this article are for context only and are not representative of any specific Binaryx property.
- Not investment, legal, or tax advice. This article is for educational purposes only. It does not constitute investment, legal, tax, or accounting advice. Consult licensed professionals in your jurisdiction before making any investment decision.
- Affiliate / referral disclosure. This article was produced in-house by the Binaryx editorial team. Ross Woods participated in the interview as an independent guest expert and received no compensation, equity, or referral fee from Binaryx for participation. Ross Woods is not affiliated with Binaryx and his views are his own.
- Self-reported figures. Operator-provided occupancy rates, ADR, RevPAR, and forward-looking yield estimates referenced in this article — including the 35% figure attributed to Ross's analysis of 2008-versus-current real-dollar hotel rates — are self-reported by their respective sources. Where possible, we have cross-checked against independent third-party data (Horwath HTL, Colliers, BPS Bali).
- Binaryx legal structure. Binaryx operates each property as an independent legal entity under United States law (Wyoming DAO LLC structure). For full corporate disclosure, governance, and token-holder rights documentation, see Wyoming DAO LLC framework explainer.
- Construction-risk notice. Pre-construction and under-construction Bali properties referenced in this article carry additional risk: schedule slippage, cost overruns, regulatory permitting delays following the 2025 moratorium, and developer-counterparty default. Construction-phase and operational-phase yields differ; investors should evaluate them separately.
- KYC / AML notice. Investing on the Binaryx platform requires identity verification (KYC) and anti-money-laundering screening. Not available in all jurisdictions. See How it works for the onboarding process.
Sources
- BPS Bali — Foreign Tourist Arrivals Jan-Dec 2025
- Horwath HTL — Bali Hotel & Branded Residences 2025
- Colliers Indonesia — Q3 2025 Bali Hotel Market Report
- Lodging Econometrics — Asia Pacific Hotel Pipeline Fall 2025
- WEF Travel & Tourism Development Index 2024
- Bukit Vista — 40,000 Villas for Sale in Bali
- Bali Villa Realty — New Bali Construction Ban Explained
- Jakarta Globe — Middle East Conflict Costs Indonesia 60,000 Visitors
- Travel and Tour World — Bali Losing 800 Tourists Per Day
- Antara News — Bali's Survival Strategies as Global Conflict Disrupts Travel






